Here's an example why competition is great for the industry.
Sony's latest flash shows the way forward after decades of stagnation
in the camera industry.
This new Sony flash ( has a stupid name which I shall not mention here )
has the ability to turn the flash head ( not the flash ) sideways.
It is not just rotate to the side which is the norm, but it
actually turns to the side.......well, a picture tell a thousand word
See the pictures below:
Read more of it at Digital Camera Resource Page 's website